Review and rating sites such as CitySearch, TripAdvisor and Yelp are types of online services that help people find local businesses on the web or mobile apps. They provide a platform for people to post their opinion of a product or service and to discover what other people have to say. It is crucial, as a business, that you are listed on these sites.
Keep in mind, customers can also set up a listing for you, which means that even if you read more
According to recent studies, it is estimated that by 2015 projects regarding mobile app development that target tablets and smartphones will outnumber the PC projects by four to one. In fact, it is estimated that the actual market for enterprise mobility will reach a total global value of about $173.9 billion by the year 2017. In simple terms: there is a ton of money being used for the development of apps, and more read more
Facebook, the granddaddy of modern social media, is losing its edge and following from teens. This is an issue that has been long suspected by many and causing somewhat of a dip in use for the entire platform. Teens have long been the most important demographic for this platform, yet they have become much less active in recent months.
Now, parents are posed with the question of, “where are the teens going.” You see them read more
Gary Busey, Miley Cyrus and Charlie Sheen all have one thing in common – crazy acts that received remarkable attention. Today, being completely the opposite of politically correct gets attention – both bad and good, but attention none-the-less. Many marketers have jumped on this crazy train and created some posts that were a bit out there to grab social media attention as well. The marketers are capitalizing on the fact read more
With more and more consumers searching for local shops, Geofencing offers a unique opportunity to reach these individuals – are you reaping the benefits?
When it comes to local marketing, there are many popular strategies. These include targeted emails, traditional mailings and even local advertising mediums such as radio and television. However, the latest and greatest technology that has emerged for reaching local customers, read more
According to Mashable, there is a number of new dating sites use controversy to grow their business. For many this strategy can backfire in major ways leading to the alienation of the audience that has been earned. However, there are some very noteworthy cases where controversy is the cherry on the sundae for generating links, buzz and chatter.
The fact behind controversy is that it will either sell; gathering a huge following, or bomb, making you read more
Prior to building your brand’s customer loyalty, you must first fully understand what it is. Customer loyalty is all about finding the right customer for your product or service and then getting them to buy on a consistent basis, in increased quantities and to bring referrals to you.
Any marketer knows that retaining a current customer is much easier than finding a new one, therefore encouraging customer loyalty with loyalty read more
Most Facebook and Google users are no longer shocked and shaken with the privacy changes that the popular social media sites update on what seems like a daily basis. Even if you’re no longer shocked by these changes, it is still important to understand what they cover and how it can affect you. The latest changes were targeted at eliminating the feature on Facebook that allows a user to be unsearchable. Google also plans read more
It used to be that the realm of advertising was reserved to large corporations. You would not be able to talk to a marketing agency if you weren’t willing to spend several thousands of dollars, and the agency would be responsible for the design and ad campaign itself. Now, things are much different, and the Internet allows a never before seen flexibility. Facebook ads may be the epitome of this new reality, where you read more
A lot of brands and businesses spend quite a bit of time on their Facebook pages, making sure they are well branded and look the way they want. There are even tools out there that allow you to create exactly the right types of graphics and layouts to use on Facebook.
But for some reason, Twitter has always been seen as a simple feed, a place where branding can’t really be applied. Yet everyone read more