Google Ad Manager Goes Public
Google announced a new tool for publishers with the beta launch of Google Ad Manager. Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.
It offers an intuitive and simple user experience so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.
Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams.
Tags: ad manager, DoubleClick, Google, Google Ad Manager