Does AOL have a future?
I came across a great article how AOL has failed to exploit a wealth of formidable assets, including “a ubiquitous brand, millions of regular users, the Web’s dominant instant-messaging service, the iconic MapQuest and Moviefone, the most popular finance site, a top celebrity-gossip site in TMZ, an innovative video search engine in Truveo, and deep television and music offerings.”
And why? The story pieces together “a tale of failure on multiple fronts: short-term thinking, bad technology, bungled product development, a dramatic miscalculation of what drives page views on its own site, and a risk-averse culture more prone to imitation than innovation.”
Tags: AOL. MapQuest, Bebo, Moviefone, TMZ, Truvio