Online Social Network Ad Spending Will Grow in billions of advertising dollars in the next few years, according to a report from eMarketer.
“By 2011, one-half of all online adults and 84 percent of online teens in the
Worldwide spending is expected to top $4 billion by 2011, according to the market research firm.
Facebook may alter its new “Beacon” marketing feature, which alerts members’ friends when they bought something at certain partner sites.
Since the feature introduction, many users have complained that Beacon is an invasion of privacy, and in some instances has unwittingly alerted members to holiday gift purchases from family or friends.
The public policy group MoveOn.org organized an online petition asking Facebook to turn Beacon into an opt-in feature.
MySpace has partnered with mobile music distributor Textango on a promotion that will provide a free download of an upcoming album from Epitaph Records artists Pennywise, Adweek reported.
The promotion, which will launch in March alongside the release of the album in stores, requires MySpace users to add Textango as a friend, and in return they will gain access to the free download.