Tag Archives: social media

Women use social media on mobile more than men

According to Nielsen , women were found to use their phones for social media activity 10% more than men. And while social networking is commonly thought of as something for younger users the 35-54 age group had more active mobile social networkers than any other group.
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Facebook Expected To Bring More Revenue Than MySpace in 2010

With over 350 million users, Facebook is expected to bring in $605 million in ad revenue, while MySpace should be at $385 million, eMarketer reports. Total social network ad spending is expected to see growth of 7.1% in 2010
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Twitter hacked by Iranian Cyber Army (via Reuters)

Computer hackers blocked Twitter.com on Thursday, redirecting its users to a website where a group calling itself “Iranian Cyber Army” claimed responsibility for the disruption.
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White House supports social media apps

Applications built on social media platforms are effective ways to share government information, White House official says. “We have seen some really good app development using government data,” he said. “What I haven’t seen very much of yet is good app development that blends social media with government data. Getting access to social media is [...]

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Do You Keep Your Social Media Profiles Separate?

In some cases it may be wise to keep social network profiles separate from each other. What I mean by this is that business shouldn’t always be mixed with pleasure. I don’t mean this in the same way that the Wall Street Journal meant it however. Perhaps a better way to put it would be [...]

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appssavvy – integrated ads through Social Media Apps

appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies – LivingSocial ( makers of [...]

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IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories – social media sites, blogs, and widgets & social apps. “Social media and its various tools have dramatically shifted the way consumers experience and interact with brands online,” said Randall Rothenberg, President [...]

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Inbox Insider: E-mailers should embrace social media

Social media has been a scary word in the e-mail space since MySpace got big back in 2006. There has been talk that social media would kill e-mail and new channels like Twitter and Facebook will mean the demise of e-mail.
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